Commerzbank offers a fully personalised experience.
Commerzbank enhanced its innovative information system creating a highly personalized digital banking experience for the customer, providing their staff with the tools for confidential, successful and productive customer service.
Against the backdrop of the increasing digitalisation of all areas of public life, Commerzbank has set itself the goal with its “Strategy 2024” to combine the requirements of a fully digital bank with personal consulting, consistent customer focus and sustainability. Two specific goals were to create a fully personalised experience for customers and reduce the workload of branch staff.
An interactive solution, which continuously informs customers about their waiting time and offers them access to Commerzbank applications and entertainment content via a tablet, was implemented.
The customer guidance system creates a robust highly personalised, digital experience for their customers using the Grassfish IXM Platform and providing their staff with the tools for confidential, successful and productive customer service.
The look and feel of the new customer guidance system has been very well received in our branches by both customers and employees.
Business Expert, Commerzbank's Digital Branch Touchpoints team
Commerzbank is the leading bank for SMEs and a strong partner for around 30,000 corporate customer associations and around 11 million private and corporate customers in Germany. They manage around 30 percent of Germany’s foreign trade and is represented in corporate banking at more than 40 international locations.