We are a Digital In-store company.

Brands and retailers turn to Grassfish as their strategic partner within Digital In-store. We enable extraordinary customer experiences. Powered by our best-in-class platform and enabled by brilliant people.

Our story

Grassfish was founded in Vienna in 2005 by Roland Grassberger with the vision to support the digital transformation of retail. A few years later Grassfish became the leading Digital Signage platform company in the DACH-region. At the same time in Sweden, Vertiseit grew from a retail tech start-up to a leading Digital In-store company in the Nordics. In May 2021, Grassfish and Vertiseit joined forces to become the market-leading Digital In-store platform in Europe.

Today Grassfish has 100+ employees in Austria, Germany, Sweden, Denmark, and Norway. Our customers can be found throughout multiple industries and include brands such as BMW, Porsche, O2 Telefonica, Commerzbank, Lufthansa, Lindex, J.Lindeberg, and SPAR.

Experiences make the difference.

We believe that outstanding experiences make all the difference. It’s how we separate the okay from the wow. And the way true brand loyalty is built. Therefore, our mission is to every day enable extraordinary customer experiences. Grassfish has earned recognition for its powerful In-store Experience Management Platform and dedicated people, helping leading global brands stand out and beat the competition.


Empower every global brand to create exceptional retail.


We are not done until we have empowered every global brand to create exceptional retail. This means we aspire to be recognized as the market leader and the obvious go-to partner within Digital In-Store.


Together we enable extraordinary customer experiences every day.


We believe that we together can enable extraordinary customer experiences. Together as one Grassfish-team and together with our customers and partners. This means that we look for new possibilities, sustainable solutions and better ways of doing things. Together. Every day.

Business idea

Platform and expertise to empower brands delivering outstanding digital in-store experiences.

Business idea

By providing an enterprise grade Digital In-Store platform and consultancy expertise we help our customers bridge the gap between online and in-person. By doing this we are the first choice for global brands and leading retailers who wishes to deliver world class customer experiences.

Always moving forward

We are confident in our experience and the difference it can make. With curiosity and passion we are constantly moving forward and creating value for our customers. We’re simply not done before we have empowered every global brand to create exceptional retail.

Core values

Our company culture is our most important asset. It guides us in how we interact with each other and our customers. Today, and into the future.


Think like a customer

We know the value we create for our customers is the only path to long-term success. That’s why we think like a customer.

Make it simple

We love finding simple solutions to complex challenges. Simplicity colours everything we do, from the way we speak to the work we do.

Dare to challenge

We stand up for what we believe and dare to challenge ourselves and our customers. Moving from words to actions, creating extraordinary results.

Trust in diversity

We see people’s differences as the foundation of our culture and success. That’s is what unites us – we trust in diversity.