the customer experience.
Lindex enhances the customer journey across digital channels and in-store by creating a seamless and consistent customer experience, ranging from large-scale brand-building communications to interactive sales support.
Lindex aims to enhance the customer journey between digital channels and the physical store. The challenge is to create a seamless and consistent customer experience throughout all touchpoints. In order to realise the concept, the store needed to be more digital.
How can a digital store ad value for the customer and Lindex business? With the customer journey as a starting point, we managed to identify specific touchpoints. For each channel a well-defined purpose and clear objectives were formulated. The concept ranges from brand-building communication in large format to interactive sales support and inspiration. The result is a unified perception of the brand, regardless of channel.
We develop the concept to give our customers the best possible shopping experience.
Store Concept Manager, Lindex
Lindex is one of Europe’s leading fashion chains, with approximately 490 stores in 18 markets. Lindex business concept is to offer inspiring and affordable fashion to the fashion conscious woman. More than half of Lindex total assortment is made of more sustainable sources and Lindex is dedicated to reach 80% by the year 2020.