Sport Bründl creates an outdoor atmosphere in-store

umdasch | blocher partners

Sport Bründl’s outdoor atmosphere in-store.

The new Sport Bründl Flagship store in Kaprun is a dazzling fusion of intelligent digital touchpoints and shopfitting. The ambiance of nature and surrounding mountain landscape is brought into the store and supports the brand experience and visual merchandising.

The Challenge

Sport Bründl wanted to expand and redesign the store in Kaprun in order to utilize their space intelligently. Also they wanted to make their brand, product and service offering an experience in itself.

The Solution

The result is one of the most modern architectural gems in the midst of the surrounding Salzburg mountain panorama. In addition to its strong focus on sustainability, the store shines with its fusion of smart digital elements with physical store design. Video walls and projectors bring the atmosphere of nature indoors, call-to-action displays behind the checkout draw attention to promotions & brand campaigns. Digital elements support the orchestration and make the visit a unique experience.

It is part of our philosophy that we constantly radically question and renew ourselves. We are convinced that these bold steps are needed to continue to inspire customers and achieve success in the future.
Christoph Bründl
Managing Director Sport Bründl

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