Orange’s expansive digital in-store experience.

A comprehensive customer journey and sales-staff support increases efficiency in the shop.

The Challenge

In addition to the opportunity to make purchase-relevant product information easily available to the customer, the staff should be supported in creating an even better advisory experience.

The Solution

The customer journey was developed in workshops together with the decision-makers from Orange Belgium, which then formed the basis of the digital in-store experience. An interactive touch display gives customers and sales staff access to the entire product portfolio in an endless aisle. The smart queuing system shows the queue status on all displays in the shop, so that customers do not have to physically queue and can instead explore the shop and the products while they wait. 

To take advantage of all the benefits of centralised data storage, over 7000 electronic shelf labels have been integrated into the stores.


Electronic Shelf Labels


Orange is one of the world’s leading telecommunications operators with sales of 42.3 billion euros in 2020. While accelerating in growth areas and placing data and AI at the heart of its innovation model, Orange will be an attractive and responsible employer, adapted to emerging professions.

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