Welcome to
the Grassfish
Summit 2024
Vienna, April 24 – April 25
The Grassfish Summit invites you to a unique experience at the Orangery of Schönbrunn Palace in Vienna. This Summit is more than an event; it’s a platform for exchange and innovation where ideas converge, and experiences come to life. From presentations about captivating digital In-store experiences to a Grassfish Deep Dive, our agenda holds inspirational sessions for everybody.
As we pursue our vision
we invite you to be part of the narrative.
Join us for an unforgettable Summit where the magic happens and the difference is made.
Exhibitors
Agenda
April 23, 2024 – The Evening Get-Together
From 19:00 – 23:00
Welcoming Evening Get-Together at MQ Libelle. Finger food, drinks, and networking.
April 24, 2024 – Summit Day 1 – Digital In-store Experiences Sessions
08:30 – Check-in and morning coffee
09:30 – 10:00 – Welcome by Grassfish, Ann Hjelte, Julia Vogl and Roland Grassberger
10:00 – 10:30 – The Age of Efficiency: Transforming Digital-Out-of-Home Advertising through Programmatic Solutions, Philipp Hengl – Head of Product & Partner Management, Goldbach
10:30 – 11:00 – Coffee Break and visit of the Exhibition
11:00 – 11:30 – Sounds affect us. What implication does this hold for brands? Alexander Kassberg – Senior Sound Designer, Efterklang
11:30 – 12:00 – How does electronic paper smell? Luc Heijnen, Philips Professional Displays & Robert Müller-Grünow, CEO, Scentcommunication
12:00-13:00 – Lunch
13:00-13:20 – Grassfish Product Roadmap, Roland Grassberger
13:20-14:00 – The sustainable approach to business, Matti Heilmann – Project Lead and Business Development Manager, Globetrotter Ausrüstung and Marco Burkhardtsmayer – CEO, MuSe Content
14:00-14:30 – Smart Pharmacy Marketing (by automated workflows and AI-driven decisions). Torsten Roos, General Manager, ApoVid
14:30-15:00 – Coffee Break and visit of the Exhibition
15:00 – 15:15 –Sian Rees, Global Product Manager, Philips Professional Displays
15:15 – 15:45 – The Avocado Problem: Why investing in digital display hardware and software is a crazy waste of money. David Title, Chief Engagement Officer, Bravo Media
15:45 – 16:30 – Panel Discussion: Digital In-store Experiences in practice hosted by Florian Rotberg, Invidis Consulting
16:30 – Wrap up by Grassfish
Drinks and Networking
18:00 – Bus departs to the Summit Dinner at Fuhrgassl-Huber, a traditional Viennese tavern
22:30 and 23:30 Bus departs back to Schönbrunn Palace via the city centre
April 25, 2024 – Summit Day 2 – Grassfish Deep Dive Sessions
Apothekertrakt Schönbrunn Palace
08:30 – Morning coffee
09:30 – Welcome by Grassfish
09:35-12:30 – Parallel focus sessions on the Grassfish Platform and Expertise
Platform Track
09:35 – 10:15 – Hidden gems of the IXM Platform
10:15 – 10:45 – DOOH & SSP
10:45 – 11:00 – Coffee Break
11:00 – 11:30 – Hosting – the key to performance and security
11:30 – 12:00 – The complete player palette
12:00 – 12:30 – Fascinating devices from our tech lab
Expertise Track
09:35 – 10:45 – Experience Design Thinking
10:45 – 11:00 – Coffee Break
11:00 – 11:30 – Elevating Engagement: Redefining Possibilities with AI-Driven Tools for Digital In-store Content
11:30 – 12:30 – An interactive AI Prompt Battle
12:30 – 13:30 – Lunch
Getting around
Hotel recommendations
Got questions?
Our team is here to help you make the most out of your experience at Grassfish Summit 2024. For any questions or concerns,
please contact Ana Stocker at ana.stocker@grassfish.com or call +43 (1) 522 02 70 – 614.