In a world where every brand is battling for attention, the physical store remains a powerful but underutilised asset. The challenge? Turning presence into precision. At Grassfish, we believe in transforming in-store screens from passive displays into smart media channels. Our IXM platform does exactly that, making digital in-store retail media not just possible but profoundly impactful.

Beyond DOOH: Retail Media Built for the Aisle

Unlike traditional Digital Out-of-Home networks controlled by third-party media owners, Grassfish’s IXM platform empowers retailers to own and monetise their digital in-store touchpoints. This means complete control over content, audience, and brand integrity while unlocking new revenue streams.

But control isn’t enough. What sets Grassfish apart is how we bridge precision and scalability in real time.

Real-Time Intelligence, Redefined

With integrated computer vision analytics from partners like Advertima, we bring true audience intelligence to in-store retail media. This enables our system to identify audience segments in real-time without collecting personal data, and triggers content based on actual viewer profiles.

This isn’t just smart, it’s strategic.

Each ad decision is made 1 to 1.5 seconds before playout. The result is sub-second precision that aligns content with the right audience at the right moment, every time.

Booking Flexibility that Fits Every Strategy

Our native booking engine supports a wide range of campaign logics:

• Guaranteed Playouts with defined impressions.
• Share of Voice allocations (e.g., percentage of airtime).
• Frequency Control and cooldown logic to avoid fatigue.
• LiveTags for impression-based targeting tied to audience segments, weather conditions and more.

Campaigns can originate directly, be programmatically fed from external platforms, or be served via connected SSPs. Everything flows through a bidirectional API architecture that ensures interoperability, not vendor lock-in.

Precision Instead of Broadcast

Retailers and advertisers benefit from a system that resolves DOOH’s fundamental flaw: its one-to-many targeting model. With Grassfish’s IXM platform, it’s no longer about guessing who might be present. It’s about knowing, with enough precision to prioritise the right campaign based on actual impressions.

And with full proof of play, conflict logic, and fallback content hierarchies, every spot is optimised for maximum impact and operational reliability.

Why It Matters for Retailers and Advertisers

• Retailers gain control, monetisation, and improved customer experience without trade-offs.
• Advertisers get true audience-targeted media in retail’s most influential setting: the point of decision.

This convergence of analytics, content logic, and integration flexibility makes Grassfish IXM the enterprise standard for in-store retail media execution.

Designed for Today. Ready for What’s Next.

Whether it’s our classic platform or the next-gen, AI-powered Grassfish IXM Aqua, our goal remains the same: to empower global brands and leading retailers to orchestrate extraordinary customer experiences.

By treating in-store retail media as an integral part of the digital in-store ecosystem, rather than a bolt-on, we enable brands to transition from ad space to brand space. From campaign to conversion.

This is more than a platform. This is the future of in-store retail media.

Curious how Grassfish IXM could transform your in-store strategy?

Connect with one of our digital in-store experts to see how we can help you unlock the full potential of your retail media network without compromising your brand or customer experience.

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