Humanic Flagship Store in Vienna’s Kärntner Straße
How a one-of-a-kind digital installation in the heart of Vienna elevates the Humanic in-store experience
In today’s retail world, digital installations have moved from “nice-to-have” features to strategic brand assets. They help shape the customer journey as brands face new challenges in creating a seamless and engaging in-store experience. Digital touchpoints help brands to grab attention, tell their story, and create a consistent and engaging atmosphere in their stores.
In busy shopping areas, eye-catching features are more important than ever. At the newly opened Humanic flagship store on Vienna’s Kärntner Straße, one of the city’s most popular shopping streets, a large LED portal at the entrance is used to attract passersby and set the stage for a modern shopping experience.
The portal as a statement: More than just a screen
At the entrance of Humanic’s flagship store, shoppers are greeted by a 22 m² LED portal, which is an architectural and digital highlight that transforms the storefront into an immersive brand canvas. Its seamless integration into the store’s facade makes it part of the architecture, blurring the line between physical space and digital expression. This dynamic installation does more than just display content: it frames the Humanic experience, signaling that something extraordinary awaits inside.
Our aim is to respond perfectly to the needs of our customers and offer them an inspiring shopping experience and with this flagship store, we’ve created a space that not only showcases our product diversity but also delivers a unique in-store experience. The LED portal is a key part of that.Christian Krenn
Head of Division Sales & Expansion AT/DE at HUMANIC (Leder und Schuh AG)
Creating emotional impact at first glance
As shoppers approach the store, the LED portal sets the tone. The dynamic visuals are not just decorative, they are emotionally programmed to evoke curiosity, excitement, and ultimately bring the customer into the retail space. Whether highlighting seasonal trends or showcasing premium brands that are featured in the store, the portal acts as a high-impact storytelling medium, drawing passersby into the world of Humanic.
The LED portal doesn’t operate in isolation. Inside the Humanic store, open architecture, curated lighting, and layered content strategies work together with the LED installation to create a cohesive, immersive brand experience. This is a prime example of how architecture, content, and customer experience can be fused into one powerful brand asset.
The Role of Grassfish IXM
Behind the magic is more than just pixels and hardware: it’s Grassfish IXM in action. The LED portal operates as part of a fully orchestrated digital in-store ecosystem. With centralized content scheduling and dynamic campaign management, every digital touchpoint works together to create a seamless and engaging customer experience.
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