Knowledge Hub

It’s an incredible opportunity to grow, both professionally and personally. Working with a talented, creative team makes every project exciting and full of new challenges. What really drives me is the chance to dive into the world of digital signage and push the boundaries of innovation together. It’s not just about coding—it’s about exploring new ideas, solving problems, and growing alongside a supportive team.

With over 30 years of experience in retail, including a background at IKEA, Anders Henricson has a clear vision for the future of physical stores. He believes we are at the forefront of a new era in retail—one that prioritizes experience over mere transactions.

For me, Grassfish is about the people. On one hand it is the fantastic team spirit. Days in the office are a joy and give me a lot of energy. On the other hand it is about our clients and partners. We usually share a close relationship with them, often over many many years. In challenging times, this trust is key. Sometimes it is not so much about the plot of the story you write, it is more about the process of writing it together.

After attending NRF2025 in New York City in January, the Grassfish Team returned with powerful takeaways and we’re excited to share our experience with five key insights.

With a strong background in workplace experience, real estate, and customer experience leadership, Jessica brings a wealth of expertise that aligns perfectly with Grassfish’s mission to empower global brands to create exceptional retail experiences.

As we reflect on 2024, it’s clear that Grassfish has experienced a year of growth, transformation, and resilience. With a solid foundation and a steady commitment to customer success, we navigated both challenges and milestones to strengthen Grassfish’s offering, the trusted and reliable IXM Platform, and the expertise of our skilled and dedicated team.