Grassfish IXM Platform

Grassfish IXM platform is an enterprise In-Store Experience Management platform (IXM) built specifically for modern retail.

It combines enterprise digital signage software, retail CMS capabilities, and a scalable retail media platform into one secure, cloud-based SaaS solution.

Designed for global retailers and system integrators, IXM powers digital in-store ecosystems across thousands of locations — connecting marketing, IT, store operations, and retail media teams in one unified platform.

What is Grassfish IXM platform?

Grassfish IXM is a cloud-based digital signage and retail software platform that enables retailers to manage, monetise, and optimise digital in-store communication at scale.

Unlike traditional digital signage CMS solutions, IXM is a purpose-built in-store experience management platform that integrates with the full retail technology stack, including →

POS systems
CRM platforms
PIM and DAM systems
ERP and inventory systems
eCommerce platforms
Retail media SSP integrations
Business intelligence and analytics tools

IXM transforms digital signage into a measurable, revenue-driving retail infrastructure.

Enterprise digital signage software built for retail complexity

Grassfish IXM is trusted by global brands as their enterprise digital signage software and retail digital signage platform.

Key capabilities include:

• Cloud-based hosted on Microsoft Azure
• API-first for seamless integrations
• Hardware agnostic
• Scalable for global rollouts
• Secure with ISO 27001 and SOC2 compliance
• Advanced scheduling and automation
• Multi-market governance and role-based access

Grassfish IXM platform is built to support complex retail environments with thousands of screens across regions and business units.

A complete digital in-store ecosystem

Retail is no longer just about screens. It is about orchestrating every digital touchpoint in the store.

Grassfish IXM enables a fully connected digital in-store ecosystem, including:

Digital in-store networks →
In-store retail media networks →
DOOH networks →
Interactive and experiential touchpoints
In-store audio →
Sensors and trigger-based automation
Data-driven campaign activation

Content can be triggered by time, weather, inventory levels, campaigns, or live events, ensuring relevant and dynamic customer communication.

Retail media platform for in-store monetisation

Grassfish IXM includes a powerful retail media platform designed for in-store retail media networks and digital out-of-home (DOOH) environments.

Capabilities include:

• Programmatic in-store advertising
• Retail media SSP integration
• Central campaign management
• Proof of play reporting
• Share of voice measurement
• Monetisable digital signage inventory
• Governance and brand control

Retailers can transform their digital signage network into a measurable, revenue-generating in-store media channel while maintaining full ownership of the customer experience.

A man wearing a beige hoodie, dark green pants, and a purple cap walks past a Co-op store with autumn trees outside. A 'Costa Express' sign and a bright green 'share out' advertisement are visible through the store's glass window.

Modular platform that scales with your retail strategy

Grassfish IXM is modular and scalable.

Capabilities include →

Digital in-store: enterprise digital signage CMS and content orchestration
Retail media & DOOH: monetisation and programmatic integration
Experience layer: lighting, sensors, and contextual automation
Sales companion: contextual tools and real-time data for store associates
In-store audio: aligned sound and visual campaigns
Collaboration tools: cross-market workflows and governance

Retailers can start with digital signage and expand into a fully integrated in-store experience management infrastructure.

Built for enterprise retailers
and integration partners

For partners and integrators:

API-first architecture for flexible integration

Hardware agnostic digital signage software

White-label digital signage capabilities

Digital signage partner program

Software reseller opportunities

Enterprise-grade security and compliance

For retailers:

Full control of campaigns across every location

Real-time content scheduling by time, weather, or inventory

Central governance with local flexibility

Monetisation of in-store retail media

Scalable management of complex digital networks

Trusted by global brands and retailers

Founded in 2005 in Vienna, Grassfish supports over 1,500 brands and powers more than 200,000 digital touchpoints worldwide.

With offices across Austria, Germany, Sweden, and Norway, Grassfish combines strategic retail expertise with enterprise-grade technology.

We do not just provide digital signage software. We provide the foundation for modern retail experience networks.

Frequently asked questions

An in-store experience management platform (IXM) is retail software that manages digital signage, retail media, and in-store digital communication from one centralised enterprise system.

Yes. Grassfish IXM is a cloud-based digital signage platform hosted on Microsoft Azure.

Yes. Grassfish IXM is built for enterprise environments and follows ISO 27001 and SOC2 security standards.

Yes. Grassfish IXM includes a powerful digital signage software, but it extends beyond content management to include retail media, integrations, governance, and analytics.

Yes. The platform includes in-store retail media capabilities, retail media SSP integrations, proof of play reporting, and share of voice tracking.

Yes. The platform supports multiple hardware environments and is not restricted to proprietary devices.

Get started now

Enhance your Digital In-store experience with Grassfish.

The number one Digital In-store Platform in Europe. Trusted by more than 1.500 brands globally.

Book a Demo Contact us