The story behind it all
Founded in 2005 in Vienna, Grassfish was born with a bold vision: to reimagine retail for the digital age — not just through technology, but by putting people and experiences first.
Where others saw screens, we saw potential: the opportunity to make every in-store interaction more relevant, helpful, and memorable.
Today, our mission remains the same: to bridge the digital and physical customer meeting with strategy, concept, and scalable solutions. With 100+ experts across Austria, Germany, Sweden, and Norway, we support world-class brands like BMW, Porsche, Co-op, and Schindler.
We don’t just deliver technology. We enable strategic change.
Designed for the future of retail
Grassfish IXM platform is our next-generation In-Store Experience Management (IXM) platform. Built on Microsoft Azure, it’s cloud-native, modular, API-first, and AI-powered — created from the ground up to simplify complexity and scale customer value.
This is more than software. It’s a strategic foundation for modern retail.
Grassfish IXM platform helps you:
· Deliver real-time, AI-personalised in-store experiences
· Orchestrate physical and digital touchpoints across all locations
· Integrate with CRM, DAM, PIM, ERP, eCommerce, and more
· Grounded in strategy. Built for scale.
Modular capabilities that scale with you
Choose the capabilities that meet your needs today — and scale as your business evolves:
Integrate and connect
SAP Hybris
Use the product information managed in SAP to automatically drive visual communication, product guides and endless aisles in the store.
Adobe
Import media created in Adobe tools in the Grassfish IXM platform.
Celum
Use media files managed in Celum directly in our templates and playlists.
Canto
Use media files managed in Canto directly in our templates and playlists.
SAML
Single Sign-On integrates the Grassfish IXM platform in your IT landscape with ease.
Advertima
Advertima’s powerful audience recognition system allows gender and age-based targeting of your communication.
SightCorp
SightCorp’s powerful audience recognition system allows gender and age-based targeting as well as face mask detection.
Xovis
Camera-based systems for people counting and audience recognition.
Axis
Camera-based systems for people counting and audience recognition.
MusicMaster
Import background music automatically from the leading Musicmaster platform.
Nexmosphere
Integration of a wide range of sensors developed especially for retail environments.
Phidget
Integration of a wide range of sensors and engagement devices.
Choose the best technology for each solution
Microsoft Windows
The video player for all screen sizes and video walls, optionally interactive. When Microsoft compatibility rules.
Linux
Maximised functionality, stability and performance on INTEL and AMD players – interactive and secure, for all screens and video walls.
iOS
Use the popular Apple iPad as an easily manageable interactive device, for product finders to price tags, sharing the same application with all other technologies.
Android
The solution of choice for cost-optimised networks, where superior performance and functionality is not needed. Ask for a compatibility list.
Philips SOC
Integrate Philips SOC displays without the need of an external player hardware. Grassfish provides the software, based on our Android solution.
Samsung Tizen
Integrate Samsung Tizen displays without the need of an external player hardware. Grassfish provides the software, adapted to the SOC performance.