As DOOH becomes a core part of the media mix, operators need flexible, scalable infrastructure that supports programmatic delivery, contextual relevance, and seamless integration. Grassfish IXM platform provides a future-ready foundation that enables media owners to unlock new value across their screen estate.
What is DOOH?
Digital Out-of-Home (DOOH) refers to digital media displayed in public or semi-public environments, such as digital billboards, transit screens, shopping centres, airports, or sports venues.
It combines the visual power of traditional OOH with the targeting and agility of digital media.
Why leading DOOH companies choose Grassfish
How Grassfish enables your DOOH network
Grassfish IXM platform as your command centre
From one cloud-based platform, manage screen groups, campaigns, inventory, partners, and creative assets.
Seamless integration into digital ad ecosystems
Grassfish IXM platform connects with programmatic platforms to support both direct and automated ad sales.
Dynamic, rules-based scheduling
Deploy contextual campaigns based on live data inputs – weather, dayparts, events, foot traffic, and more.
Designed for mixed hardware environments
Our hardware-agnostic infrastructure ensures reliable delivery across any screen, player, or location.
Key capabilities
Multi-network screen management
Real-time content and playlist control
Contextual and programmatic scheduling
Ad sales and campaign support
Playback verification and reporting
Open API’s for tech partner integration
Ready to reimagine your retail environment?
Grassfish IXM powers global in-store networks for brands like BMW, Porsche, Co-op and Schindler, enabling them to deliver seamless, impactful experineces in every market.
