Porsche’s Digital Revolution together with Grassfish

Driving Innovation to New Heights

Porsche is committed to creating immersive, engaging environments to ensure that each visit to a dealer store is a memorable journey.

Read the full story to explore Porsche’s Digital In-Store Journey

Discover key takeaways and strategies to enhance your digital in-store experiences. Enter your name and email address and access the full case study below:

The Challenge

Since 1948, Porsche has been inspiring dreams with its iconic sports cars. Today, as a global luxury brand, Porsche faces the challenge of engaging visitors who come to dealer stores primarily for services rather than purchasing new cars.

Customers have evolving needs and high expectations for their dealership experience, prompting Porsche to seek ways to create memorable interactions and increase sales opportunities.

The Solutions

Porsche’s digital in-store strategy integrates a variety of touchpoints to enhance customer engagement and brand experience. By leveraging a comprehensive digital ecosystem, Porsche transforms dealer stores into immersive environments that celebrate the brand and cater to customer preferences.

This includes interactive elements like digital price tags, the Showroom Assistant, and extended reality experiences. Additionally, Porsche employs multisensory elements — ambiance, sound, and scent — to create a luxurious atmosphere. The ‘Digital Retail Remote Control’ application allows for personalized customer experiences, and the new content strategy focuses on delivering the right message at the right time.

Grassfish provides us with an all-in-one solution with their IXM Platform and with flexibility when it comes to creating special projects. We appreciate the direct contact with the team that focuses on our projects.
Sebastian Oebels
Specialist Retail Marketing

Porsche is a renowned German automobile manufacturer with an emphasis in high-performance luxury sports cars, SUVs, and sedans. Founded by Ferdinand Porsche in 1931, Porsche has more than 40 000 employees worldwide today. Their content strategy includes over 10 000 digital touchpoints in over 800 locations and 60 countries.

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